Examlex
Which of the following is true of most occupational interest inventories?
Psychographic Segmentation
The process of dividing a market into segments based on consumer psychology, including personalities, values, attitudes, interests, and lifestyles.
Predicting Consumer Behavior
The process of using various analytical methods and data to forecast future purchasing patterns and preferences of consumers.
Demographics
Information about the characteristics of human populations and segments, especially those used to identify consumer markets such as by age, gender, income, and education.
Demographic Segmentation
The division of a market into segments based on demographic factors like age, gender, income, education, or ethnicity to tailor marketing strategies.
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