Use the Following Information to Answer the Following Question(s): You

question 1

Multiple Choice

Use the following information to answer the following question(s) : You wake up one morning feeling slightly under the weather.A close family member enthusiastically suggests that you take some Echinacea, an herb commonly used as a cold remedy.You then decide to design an experiment to test Echinacea and see if this claim is true.You think, "If taken at the beginning of a cold, Echinacea will reduce cold symptoms."
-You decide to test the effects of Echinacea on 100 people who are experiencing similar cold symptoms.Which of the following groups would represent an appropriate control in your experiment?

• A)One healthy person given Echinacea tablets
• B)One sick person given Echinacea tablets
• C)100 healthy people given tablets similar to Echinacea but with no herb
• D)100 sick people given tablets similar to Echinacea but with no herb

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Definitions:

Sales Promotions

Short-term incentives aimed at encouraging the purchase or sale of a product or service, such as coupons, discounts, and contests.

Publicity

The act of publicizing or promoting something or someone through the media, without direct payment, to generate positive news coverage.

Interactive IMC Strategy

An approach to integrated marketing communications that emphasizes two-way interaction and feedback from stakeholders.

Mobile Marketing

Marketing activities designed specifically for delivery to and interaction with mobile devices, such as smartphones and tablets.