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is an example of a composite measure.
Customer Loyalty
A measure of a customer's willingness to continue buying from or patronizing a brand or company over time.
Customer Needs
The specific desires, requirements, or preferences of customers that businesses aim to fulfill with their products or services.
Differentiated Marketing
A marketing strategy in which a company targets several market segments with a different offering for each.
Unit Costs
The cost incurred by a company to produce, store, and sell one unit of a particular product or service.
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