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In field experiments,the researcher does not
Ad Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
Target Audience
The specific group of consumers identified as the intended recipient of an advertisement or message.
Effective Advertising
Advertising that successfully reaches the target audience, conveys the intended message, and influences the consumer's purchasing decision.
Public Relations
The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.
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