Psychographic Segmentation

question 19

Multiple Choice

Psychographic segmentation:

• A) is based on personality types.
• B) is based on buyer behaviour.
• C) requires psychological testing of customers.
• D) is based on psychological wellness in the target market.

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Definitions:

Wellness Program

An organized initiative aimed at promoting healthier lifestyles among employees or members of an organization.

Defined Benefit

A type of pension plan in which an employer promises a specified monthly benefit upon retirement, which is predetermined by a formula based on the employee's earnings history, tenure of service, and age.

Employee Retirement Income Security Act

A federal law that sets standards for pension and health plans to provide protection for individuals in these plans.

Federal Racketeering Law

Laws aimed at combating organized crime that allow for the prosecution of individuals involved in ongoing criminal organizations, most notably under the Racketeer Influenced and Corrupt Organizations Act (RICO).