Psychographic Segmentation

question 19

Multiple Choice

Psychographic segmentation:

• A) is based on personality types.
• B) is based on buyer behaviour.
• C) requires psychological testing of customers.
• D) is based on psychological wellness in the target market.

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Definitions:

Treatment Choices

Options or methods available for managing or curing diseases or medical conditions.

Patient's Bill

An itemized statement that lists the costs of healthcare services provided to a patient.

Rights

Entitlements or freedoms that are granted to individuals by law, social agreement, or ethical principles.

Healthcare Decisions

Choices made by individuals or their proxies regarding medical treatments and procedures based on personal values, beliefs, and available medical information.