Test Marketing Involves

question 18

Multiple Choice

Test marketing involves:

• A) putting product into an existing outlet.
• B) sending surveys to a significant number of customers in the industry.
• C) asking potential customers how much they would pay for the product.
• D) simulating an actual market situation.

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Definitions:

Body Image

The perception and attitude an individual has towards the appearance, shape, and size of their own body.

Mental Picture

The act of visualizing something in the mind’s eye, forming a visual image.

Waist Circumference

A measurement around the smallest area of the waist, used as an indicator of health risks associated with obesity.

Health Problems

Issues affecting the physical or mental health and well-being of an individual.