The Purpose of Calculating Market Potential Is

question 10

Multiple Choice

The purpose of calculating market potential is:

• A) to estimate the total amount of selling space in the market devoted to the merchandise the new business will sell.
• B) to calculate the market share based on selling space.
• C) to arrive at a dollar or unit sales estimate for the total market.
• D) to estimate the percentage of the total market potential the proposed business will obtain.

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Definitions:

Stomach Acid

A highly acidic solution consisting mainly of hydrochloric acid in the stomach that aids in the digestion of food.

Acid Released

The discharge or secretion of acidic substances, often in the context of biological and chemical processes.

Absorption

The process by which one substance takes up or makes part of itself another substance.

Nutrient Molecules

The basic components of food that are necessary for growth, metabolism, and the body's functions, such as proteins, vitamins, and minerals.