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The primary reason most people start their own business is to:
Systematic Risk
The inherent risk associated with the entire market or market segment, also known as market risk.
Beta Coefficient
A means of gauging the rate of fluctuation, or uniform risk, inherent in a security or portfolio as compared to the entire market.
Treynor Index
A performance metric for determining how well an investment portfolio is compensated for taking investment risk, adjusted for market volatility.
Unsystematic Risk
The risk associated with a specific issuer of a security, such as a company's financial health or management decisions, also known as "specific risk" or "idiosyncratic risk."
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