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Which of the following statements is INCORRECT?
Mid-priced
Products or services categorized between the high and low ends of the price spectrum, designed to offer a balance between affordability and quality.
Audio Products
Devices or equipment designed for the purpose of producing, recording, or reproducing sound.
Undifferentiated Targeting
A marketing strategy where a company decides to ignore market segment differences and appeals the whole market with one offer or one strategy.
Benefit Segmentation
A marketing approach that entails categorizing a market by the varied benefits consumers desire from the product.
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