Which Type of Evaluation Research Is Best Used in the Early

question 27

Multiple Choice

Which type of evaluation research is best used in the early implantation stages of the program or policy?

• A) needs assessment
• B) formative
• C) cost benefit
• D) process
• E) none of these

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Definitions:

Marketing Efforts

Activities and strategies employed by companies to promote and sell their products or services to target customers.

Patronage

The support or regular business given to a store, restaurant, or public establishment by customers.

Light Users

Consumers who use a product or service infrequently and in lower quantities compared to heavy users, often targeted differently in marketing strategies.