In the Context of the Two-Factor Theory, Which of the Following

question 19

Multiple Choice

In the context of the two-factor theory, which of the following needs of employees do motivators primarily try to fulfill?

• A) Physiological needs
• B) Belonging needs
• C) Safety needs
• D) Esteem needs

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Definitions:

Popular Culture

Encompasses the set of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a culture, especially those disseminated via mass media.

Innovation Success

The achievement of desired outcomes and impacts from new ideas, products, or processes, measured by criteria such as adoption, profitability, and market penetration.

Return on Investment

calculates the financial return on a particular investment relative to its cost, to evaluate its efficiency.

Marketing Pull

A strategy that creates demand through consumer interest and engagement, drawing customers toward a product or brand.