You Want to Keep in Contact with Present, Past, and Potential

question 173

Short Answer

You want to keep in contact with present, past, and potential customers for your product, which is only bought a few times per year. You figure that if you contact them monthly in a formal way, they will remember your company product and be loyal customers. Which method of sending the message would be most appropriate in this situation?

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Definitions:

Revealed Preference

Revealed preference is a theory that assumes individuals' preferences can be determined by their purchasing behaviors, revealing their choices and priorities.

Market Basket

A fixed set of goods and services whose price is regularly monitored and used to measure the cost of living and inflation.

Expensive

Describing something that requires a high cost or large amount of money to purchase or obtain.

Revealed Preference Theory

An economic theory proposing that individuals' preferences can be deduced from their purchasing habits and choices, rather than through their words or responses to surveys.