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Demand-oriented
A pricing strategy focused on consumer demand factors; prices are set at levels that are believed to stimulate demand.
Pricing Approach
A pricing approach refers to the strategy a business employs to set the prices for its products or services, considering factors like cost, demand, and competition.
Skimming Pricing
A pricing strategy involving setting high initial prices for a new product to maximize revenue layer by layer from segments willing to pay the high price.
Penetration Pricing
A pricing strategy where the price of a new product is set lower than the competitors’ prices to gain market share quickly.
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