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Publicity Tools
Methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements (PSAs).
Nonpersonal Presentation
The presentation of products or services through mass media channels, such as advertising, where direct interaction with the consumer is not involved.
Direct Cost
Expenses that can be directly traced to the production of a specific good or service, such as raw materials and labor.
Public Service Announcement
A message disseminated without charge with the objective of educating or informing the public about a societal issue.
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