A Movie Theater Would Like to Use a Survey to Determine

question 18

Multiple Choice

A movie theater would like to use a survey to determine which factors are most important to those who come to their theater. Which of the following procedures would be most appropriate for obtaining a statistically unbiased sample? ​

• A) Survey a random selection of people passing by the theater in the mall in front of the theater.
• B) Survey a random selection of shoppers in the mall.
• C) Survey a random selection of people who are leaving the theater after watching a movie.
• D) Induce people to answer survey questions by offering discount coupons for various city events, including the movie theater.

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Definitions:

Early Customization

A strategy where a product is partially completed and then finished according to specific customer requirements closer to the time of purchase.

Bullwhip Effect

A phenomenon in supply chains where variations in demand cause progressively larger variations in supply, leading to inefficiency and excess inventory.

Distributer

A company or individual responsible for the movement of goods from a manufacturer to the point of sale, usually adding value through storage, transportation, and marketing.

Large Order

A request for a significantly large quantity of goods or services.