The Local Secondary School Board Is Interested in Finding a Way

question 72

Essay

The local secondary school board is interested in finding a way to reduce the number of times students arrive late for class. At the last committee meeting, someone came up with an idea that at the end of the month, the school could give a movie pass to each student who arrived late no more than once during the month. To explore the effectiveness of giving movie passes to reduce lateness, explain which type of research would be most appropriate, and outline one advantage and one disadvantage of this type of research.

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Definitions:

Social Media Marketing Campaign

A coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.

Target Audience

A specific group of consumers within the predefined target market, identified as the recipients for a particular advertisement or marketing message.

Engage

To capture interest or involve someone in a particular activity or dialogue.

Loyalty

The dedication of customers to continue buying from or supporting a brand over competing options.