TABLE 16-9 The Executive Vice-President of a Drug Manufacturing Firm Believes That

question 7

Short Answer

TABLE 16-9
The executive vice-president of a drug manufacturing firm believes that the demand for the firm's most popular drug has been evidencing an exponential trend since 1995. She uses Microsoft Excel to obtain the partial output below. The dependent variable is the log base 10 of the demand for the drug, while the independent variable is years, where 1995 is coded as 0, 1996 is coded as 1, etc.
SUMMARY OUTPUT
Regression Statistics

-Referring to Table 16-9, the fitted trend value for 1995 is ________.

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Definitions:

Elaboration Likelihood Model

A theory in social psychology that describes the process by which attitudes are formed and changed through different routes of information processing, based on the individual's motivation and ability to elaborate on a persuasive message.

Personal Relevance

The degree to which information or experiences are directly applicable or meaningful to an individual, affecting their level of interest or engagement.

Elaboration Likelihood Model

A psychological concept that outlines how individuals process persuasive information, either deeply or superficially, affecting attitude change.

Attitude Change

A shift in an individual's feelings, beliefs, or position on a topic due to various influencers, such as new information or social pressure.