TABLE 14-5 A Microeconomist Wants to Determine How Corporate Sales Are Influenced

question 127

Multiple Choice

TABLE 14-5
A microeconomist wants to determine how corporate sales are influenced by capital and wage spending by companies. She proceeds to randomly select 26 large corporations and record information in millions of dollars. The Microsoft Excel output below shows results of this multiple regression.
SUMMARY OUTPUT
Regression Statistics
ANOVA

-Referring to Table 14-5, at the 0.01 level of significance, what conclusion should the microeconomist draw regarding the inclusion of Capital in the regression model?

• A) Capital is significant in explaining corporate sales and should be included in the model because its p-value is less than 0.01.
• B) Capital is significant in explaining corporate sales and should be included in the model because its p-value is more than 0.01.
• C) Capital is not significant in explaining corporate sales and should not be included in the model because its p-value is less than 0.01.
• D) Capital is not significant in explaining corporate sales and should not be included in the model because its p-value is more than 0.01.

Identify and describe strategies and techniques in product development, including external development strategies and cost reduction in service design.

Recognize the role of customer interaction in service design and the concept of modularization in product and service design.

Understand the significance of decision-making tools, such as decision trees, in product design and their application in calculating expected values and making design decisions.

Comprehend the impact of technology in product development, including the use of automated services and information technology.

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Definitions:

Public Purchase

The process by which government departments or entities acquire goods, services, and works from private sector companies.

Reference Groups

Groups that individuals compare themselves to for guidance in forming attitudes, beliefs, values, or behaviors.

Consumer

An individual who purchases goods and services for personal use.

Business Marketers

Professionals who specialize in promoting and selling products or services to other businesses, rather than individual consumers.