TABLE 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 156

Multiple Choice

TABLE 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Table 12-14,the perfume manufacturer will

• A)use the "scratch-and-sniff" layout because there is insufficient evidence to do otherwise.
• B)use the package layout because there is insufficient evidence to do otherwise.
• C)use the "scratch-and-sniff" layout because there is sufficient evidence to conclude that this is the best course of action.
• D)use the package layout because there is sufficient evidence to conclude that this is the best course of action.

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Definitions:

Phonological Awareness

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Overregularization

A language acquisition error where children apply regular grammatical rules too broadly, indicating their grasp of language structure but resulting in mistakes.

Nanosystem

A complex system at the nanoscale, involving the manipulation and control of nano-sized components, used in fields like nanotechnology and material science.

Bronfenbrenner

Urie Bronfenbrenner, a psychologist known for his ecological systems theory, which suggests that human development is influenced by different types of environmental systems.