TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 47

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what critical value should the company officials use to determine the rejection region?

---

Definitions:

Social Learning Theory

A theory which suggests that people learn new behaviors and attitudes through observing the behavior of others and the outcomes of those behaviors.

Orthodox Behaviorism

A branch of psychology that studies behavior as an observable entity without reference to mental states or internal processes.

Motivation, Thought, And Emotion

The interconnectedness of an individual's drive, cognitive processes, and feelings that guide behavior.

Exclusive Distribution

A distribution strategy where a supplier grants the right to sell its product to only one reseller within a specific geographic area.