TABLE 10-9 a Few Years Ago, Pepsi Invited Consumers to Take the Take

question 147

Multiple Choice

TABLE 10-9
A few years ago, Pepsi invited consumers to take the "Pepsi Challenge." Consumers were asked to decide which of two sodas, Coke or Pepsi, they preferred in a blind taste test. Pepsi was interested in determining what factors played a role in people's taste preferences. One of the factors studied was the gender of the consumer. Below are the results of analyses comparing the taste preferences of men and women with the proportions depicting preference for Pepsi.

-Referring to Table 10-9, suppose Pepsi wanted to test to determine if the males preferred Pepsi less than the females. Using the test statistic given, compute the appropriate p-value for the test.

• A) 0.0170
• B) 0.0340
• C) 0.9660
• D) 0.9830

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Definitions:

Unilateral Control

A management style where decisions are made by one person or entity without consultation with or consideration of the opinions of others.

Labor Movement

The collective organization of working people aimed at improving wages, hours, and working conditions through unions and political action.

Competitive Pressures

The forces exerted on businesses by competition in the marketplace, which can influence pricing, innovation, and strategies.

Organizational Performance

A measure of how effectively and efficiently a company achieves its objectives, including profitability, productivity, and market share.