TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 34

Short Answer

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, what critical value should the company officials use to determine the rejection region?

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Definitions:

Labour-management Relations

Refers to the formal and informal relationships between employees and employers, encompassing negotiation, communication, and collaboration to resolve workplace issues.

Career Development

The ongoing process of managing life, learning, and work over the lifespan to achieve personal career goals.

Performance Management

A continuous process by which an organization's goals are set, progress is assessed, feedback is given, and improvements are made to enhance performance.

Compensation And Benefits

The total amount of financial and non-financial pay provided to an employee by an employer in return for work performed as required.