TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 26

True/False

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, the null hypothesis would be rejected.

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Definitions:

Symbolic

Relates to or denotes symbols or symbolism, carrying particular meanings or representing something beyond literal interpretation.

Cognition

Gaining insight and knowledge through the processes of thinking, experiencing life, and sensory engagement.

Introspection

Analyzing one's own mental and emotional processes.

Empirically

Based on observation or experiment rather than theory or pure logic; grounded in real-world evidence.