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TABLE 8-6 After an Extensive Advertising Campaign, the Manager of a Company

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TABLE 8-6
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She samples 120 potential consumers and finds that 54 recognize this product. She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Table 8-6, the parameter of interest to the manager is the proportion of potential customers in this sample that recognize the new product.


Definitions:

Afferent Arterioles

Small blood vessels that lead into the glomeruli of the kidneys, playing a crucial role in the filtration of blood.

Bowman's Capsule

A part of the nephron in the kidney that encases the glomerulus and is involved in the filtration process of blood to form urine.

Glomerulus

A network of capillaries located in the beginning of a nephron in the kidney that performs the first step of filtering blood to form urine.

Renal Corpuscle

A structure in the nephrons of the kidney consisting of a glomerulus and Bowman's capsule, playing a crucial role in filtering blood to form urine.

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