TABLE 2-1 The Manager of the Customer Service Division of a Major

question 229

Multiple Choice

TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question "What is your annual income rounded to the nearest thousands?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Home Town

The town or city where a person was born or grew up, or where they feel a deep emotional attachment due to long term residence or personal experiences.

Business-IT Alignment

The process of ensuring that an organization's information technology supports and is in harmony with its business strategies and objectives.

Strong Alignment

The state in which a company’s strategies, activities, and resources are cohesively directed towards achieving its goals, often emphasizing a unified direction and purpose.

Good Reputation

The general public’s positive perception of a person, company, brand, or product, based on their actions, ethics, and past performance.