TABLE 2-1 The Manager of the Customer Service Division of a Major

question 230

Multiple Choice

TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Wilhelm Wundt

Considered the father of experimental psychology, he established the first psychology laboratory in Leipzig, Germany, in 1879.

John B. Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Brightness

The attribute of visual perception according to which an area appears to emit more or less light.

Mind Functions

Cognitive, affective, and conative processes and activities carried out by the brain, such as thinking, feeling, and willing.