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TABLE 2-1 The Manager of the Customer Service Division of a Major

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TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question "Are you happy, indifferent, or unhappy with the performance per dollar spent on the DVD player?" are values from a


Definitions:

Utilitarian

A philosophy which suggests that actions are right if they are beneficial for the majority, emphasizing the greatest happiness for the greatest number.

Greatest Good

A principle in utilitarian ethics focused on actions that result in the greatest benefit or happiness for the largest number of people.

Cognitive Moral Development

A theory proposed by Lawrence Kohlberg that suggests people progress through different stages of moral reasoning as their cognitive abilities mature.

Ethical Behavior

Conducting oneself in accordance with recognized moral principles or accepted standards of right and wrong in all professional and personal actions.

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