With a Database, Marketers Cannot Profile Prospective Customers

question 9

True/False

With a database, marketers cannot profile prospective customers

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Definitions:

Reliability and Validity

Concepts in research and testing that measure the consistency (reliability) and accuracy (validity) of a method or instrument.

Differential Validity

Test validation process aimed at discovering the validity of a test for various subgroups, e.g., females and members of visible minorities.

Separate Test Validation

The process of evaluating a test independently from other tests to ensure it accurately measures what it's intended to measure.

Subgroups

Distinctive smaller groups within a larger group or organization, often characterized by shared interests or traits.