The Use of Statistical Models for Analyzing Customer Databases Serves

question 10

Multiple Choice

The use of statistical models for analyzing customer databases serves the following purposes)

• A)Identifying typical customers
• B)Can rank order the prospects from best to worst
• C)Helps to score a prospect list
• D)All of the above
• E)and b

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Definitions:

Cortisol

A hormone from the adrenal glands, frequently released due to stress and when blood-glucose levels are low.

Prolonged Stress

A state of continued mental or emotional strain or tension, resulting from adverse or demanding circumstances over an extended period of time.

Future Heart Attack

A predictive term referring to the potential occurrence of a myocardial infarction, usually based on risk factors such as lifestyle, genetic predisposition, or existing health conditions.

Inescapable Shocks

A term from psychology experiments referring to electric shocks that the subjected animal or human cannot avoid, often used in studies on learned helplessness.