Which of the Following Metrics Is a Forward-Looking Metric

question 5

Multiple Choice

Which of the following metrics is a forward-looking metric?

• A)Recency-Frequency-Monetary value
• B)Past Customer Value
• C)Share of Wallet
• D)Customer Lifetime Value

---

Definitions:

Income Statement

An Income Statement is a financial report that summarizes revenues, expenses, and profits/losses over a specific time period, showing the company's financial performance.

Sold At Discount

A transaction where goods or securities are sold for a price lower than their nominal or face value.

Market Rate

The interest rate prevailing in the market for securities or loans, representing the cost of borrowing or the return on investment.

Interest

The charge for borrowing money or the return on invested capital.