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Brand-equity assets don't have the potential to provide a brand with a price premium
Planned Activity
Planned activity refers to tasks or operations that are deliberately organized and scheduled in advance, aiming to achieve specific goals or outcomes.
Pareto's Law
A principle stating that a small proportion of causes is responsible for a large portion of the effect, often summarized as 80% of effects come from 20% of causes.
80/20 Principle
The 80/20 Principle, also known as the Pareto Principle, is the idea that roughly 80% of effects come from 20% of causes, often observed in business, economics, and various other fields.
"Should Do" Objectives
Goals or aims that are considered important and beneficial for an individual or organization to attempt to achieve, though they might not be critical.
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