Which One of the Following Does Not Represent an Asset

question 23

Multiple Choice

Which one of the following does not represent an asset underlying the equity of a brand?

• A)Brand loyalty
• B)Name awareness
• C)Perceived quality
• D)Cost of the brand
• E)Proprietary assets such as patents, trademarks, etc.

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Definitions:

Practice

The repeated exercise or application of an activity or skill to acquire or maintain proficiency in it.

NPV

Net Present Value, a calculation used to determine the current value of a series of future cash flows.

IRR

Stands for Internal Rate of Return, a financial metric used to estimate the profitability of potential investments by calculating the discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.

Negative

A term used to describe values below zero, or situations characterized by absence or lack rather than presence or availability.