Try-Harder Incorporated Is in the Process of Developing a New

question 58

Multiple Choice

Try-Harder Incorporated is in the process of developing a new product.The research questions which they are trying to answer are: a) are there any major flaws in our concept, and b) is there enough interest to warrant further development? Try-Harder is in

• A)the concept generation stage.
• B)the concept evaluation and development stage.
• C)the evaluation and development of the actual product.
• D)the production "debugging" stage.
• E)none of the above.

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Definitions:

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli that are similar to the original conditioned stimulus.

Learned Response

A reaction or behavior that results from repeated exposure, practice, or conditioning, rather than being an inborn or instinctual response.

Vicarious Learning

Learning that occurs by observing the behaviors and outcomes of others rather than through direct experience.

Latent Learning

A form of learning that occurs without any obvious reinforcement of the behavior or associations that are learned.