When Respondents Are Asked the Number of Issues Out of the Last

question 2

Multiple Choice

When respondents are asked the number of issues out of the last four they personally read or looked at, which print audience measurement technique is being used?

• A)Recent-read
• B)Through-the-book
• C)Reading-habit
• D)Issue-reading
• E)None of the above

---

Definitions:

Overt Integrity Tests

Pre-employment screening tools designed to assess the honesty or integrity of potential employees through direct questions.

Counter-productive Behaviours

Actions by employees that negatively impact their own productivity or the efficiency of the organization, often violating company policies.

Employment Interviews

Employment interviews are formal conversations between a job applicant and a potential employer to assess the fit between the individual's qualifications and the job requirements.

Reliability and Validity

Concepts in research and testing that measure the consistency (reliability) and accuracy (validity) of a method or instrument.