Which of the Following Is Not True of Test Marketing

question 53

Multiple Choice

Which of the following is not true of test marketing?

• A)It improves a manager's knowledge of potential product sales.
• B)It allows companies to pretest alternative marketing plans.
• C)Test marketing is a must for all products in today's competitive environment.
• D)Companies may discover product faults that escaped notice in the product development stage.
• E)The results of test marketing may be distorted by improper methodology.

---

Definitions:

Assignment Due Dates

The specified deadlines by which assignments must be submitted to avoid penalties.

Technological Innovation

The process of developing new technologies or significantly improving existing ones to solve problems or enhance capabilities.

Medical Science

The branch of science focused on the study, diagnosis, treatment, and prevention of disease, encompassing a wide range of healthcare practices.

Learning Modalities

Refers to the different ways in which people learn, typically classified as visual, auditory, reading/writing, and kinesthetic.