Which of the Following Is a Problem with the Use

question 49

Multiple Choice

Which of the following is a problem with the use test method of evaluating a new product?

• A)Respondents may not use the product correctly, resulting in negative opinions.
• B)Respondents may give distorted impressions since they were given free samples and are part of a test.
• C)The decision environment of an actual purchase usually cannot be replicated, resulting in misleading results.
• D)Repeat buying over a period of time usually cannot be assessed.
• E)All of these are potential problems.