Which of the Following Is a Problem with the Use

question 49

Multiple Choice

Which of the following is a problem with the use test method of evaluating a new product?

• A)Respondents may not use the product correctly, resulting in negative opinions.
• B)Respondents may give distorted impressions since they were given free samples and are part of a test.
• C)The decision environment of an actual purchase usually cannot be replicated, resulting in misleading results.
• D)Repeat buying over a period of time usually cannot be assessed.
• E)All of these are potential problems.

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Definitions:

Intellectual Property

Legal rights that result from intellectual activity in the industrial, scientific, literary, and artistic fields.

Physical Music CD

A compact disc used to store music recordings that can be played on digital audio players, computers, or stereo systems.

Digital Currency

Electronic money stored digitally, not physically, used to conduct transactions online and, increasingly, offline.

Anonymously

The state or quality of acting or communicating without revealing one's identity.