MDS Incorporated Has Sent Out Questionnaires to Respondents to Rank

question 20

True/False

MDS Incorporated has sent out questionnaires to respondents to rank five brands of toothpaste on their ability to clean and whiten, to prevent decay, and to freshen the mouth.MDS Incorporated is using an attribute-based approach.

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Definitions:

NAACP

The National Association for the Advancement of Colored People, a civil rights organization established in 1909 to combat prejudice, lynching, and to promote racial justice and equality.

Jim Crow Military

Refers to the racial segregation policies that were enforced within the U.S. armed forces, paralleling the Jim Crow laws in civilian life.

Pro-War Propaganda

Media and materials designed to promote support for war among the public.

Desegregate Military

The process of eliminating racial segregation within the military forces, officially initiated by President Harry S. Truman's Executive Order 9981 in 1948.