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If There Are 10 Brands of a Certain Product on Which

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If there are 10 brands of a certain product on which the researcher wants similarity judgments from a respondent, as many as 45 paired judgments can be required.This maximum is determined by the formula nn - 1) / 2.


Definitions:

Importance Gap

The discrepancy between the expected importance of an attribute or factor and its perceived performance, usually in the context of service or product evaluation.

Modern Technology

Contemporary tools, devices, and techniques used to facilitate tasks and solve problems in various domains, including communication, transportation, and healthcare.

Daily Basis

A frequency or routine in which activities or tasks are conducted every day.

Winter Olympics

A multi-sport event held every four years, featuring winter sports competitions where athletes from various countries participate.

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