In the Full Profile Approach, Respondents May Be Asked to Rank

question 18

True/False

In the full profile approach, respondents may be asked to rank order cards with complete product or service configurations.

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Definitions:

Purpose

The reason for which something is done or created or for which something exists.

Values

Fundamental beliefs or standards of behavior that guide actions and decisions, reflecting what is important to an individual or organization.

Passion

A strong feeling of enthusiasm or excitement for something or about doing something.

Goals

Targets or outcomes that an individual, group, or organization seeks to achieve through concerted effort over a time period.