In the Full Profile Approach, Respondents May Be Asked to Rank

question 18

True/False

In the full profile approach, respondents may be asked to rank order cards with complete product or service configurations.

---

Definitions:

Nespresso Spokesperson

An official representative or ambassador for the Nespresso brand, typically involved in marketing and public relations initiatives.

Paid Spokesperson

An individual who is compensated to represent and speak on behalf of a product, service, or organization, often to influence public perception or behavior.

Material Connections

In marketing and advertising, these refer to the relationships between endorsers and the product or service they are endorsing, which must be disclosed to comply with legal and ethical standards.

Bloggers

Individuals who write regularly on a website or blog, sharing opinions, information, or experiences.