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A regression model can be used to explain, predict and control the dependent variable, on the basis of independent variables.
Subjective Norms
Beliefs about what others think one should do, which can influence an individual's behavior.
Fast-food Restaurants
Fast-food restaurants are establishments that serve prepared food quickly and efficiently, typically part of a chain with a standardized menu.
Terror Management Theory
A psychological theory suggesting that awareness of one’s own mortality drives behavior, particularly those that uphold cultural values and self-esteem.
Conspicuous Consumption
The purchase of goods or services for the purpose of displaying wealth or status rather than for practical reasons.
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