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A snowball design is very useful in reaching small, specialized populations.
Coupon Rate
This rate is the yearly percentage of interest that a bond yields, calculated as a percentage of the bond's principal amount.
Capital Gains Yield
The price appreciation component of the total return on an investment, excluding any dividends or interest.
Annual Coupon
The yearly interest payment made to bondholders, based on the bond's face value.
Yield to Maturity
The total return expected on a bond if it is held until the date it matures.
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