All of the Following Are True About the Sequence of Questions

question 26

Multiple Choice

All of the following are true about the sequence of questions in a survey except

• A)the interview should not begin with difficult questions.
• B)the questionnaire should flow logically from one topic to the next.
• C)sensitive questions should be asked in the beginning before the respondent is tired of the interview.
• D)the questionnaire should be easy for the interviewer to administer.
• E)the questionnaire should maintain the cooperation of the respondent.

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Definitions:

Law of Diminishing Marginal Utility

An economic principle stating that as consumption of a good or service increases, the marginal utility derived from each additional unit decreases.

Marginal Utility

Marginal Utility is the added satisfaction or benefit a consumer receives from consuming one more unit of a good or service.

Diminishing Marginal Utility

The principle that the utility or satisfaction gained by consuming each additional unit of a good or service decreases as more of that good or service is consumed.

Marginal Utility

The extra pleasure or benefit derived from consuming an additional unit of a product or service.