The Purpose of a Pretest Is to

question 13

Multiple Choice

The purpose of a pretest is to

• A)give the company a preliminary report of the survey findings.
• B)condition the respondents to the survey.
• C)evaluate the various questionnaires and choose the best one.
• D)eliminate the deficiencies in the questionnaire.
• E)none of the above.

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Definitions:

Selling Price

The price at which goods or services are offered for sale to customers.

Cost

The value of the expenses incurred in the production or acquisition of a good or service, including materials, labor, and overheads.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, culminating in net income or loss.

Net Income

The concluding profit margin of a company after deducting all operational expenditures and taxes from its income.