The Advantage of a Q Sort Scaling Is That a Small

question 11

True/False

The advantage of a Q sort scaling is that a small number of groups or piles can be used to increase the reliability of the results.

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Definitions:

Market Segment

A sub-group of a larger market made up of consumers or organizations with similar characteristics that lead them to have similar product and service needs.

Niche Customer Group

A specific segment of the market targeted by businesses for their specialized product or service needs.

Differentiation Strategy

A business approach where a company seeks to distinguish its products or services from competitors through quality, design, or unique features.

Premium Confectionery

High-quality sweets and chocolates that are often luxury or gourmet, characterized by superior ingredients, craftsmanship, and packaging.