A Researcher Who Must Collect Survey Data as Inexpensively as Possible

question 44

Multiple Choice

A researcher who must collect survey data as inexpensively as possible will probably choose a

• A)telephone interview.
• B)shopping center intercept interview.
• C)mail survey.
• D)personal door-to-door interview.
• E)telephone call, followed by a personal survey.

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Definitions:

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits, quality, and satisfaction it delivers.

Seven Cycles

A brand or company known for manufacturing custom and high-quality bicycles.

Service Utility

The added value or benefit that a service provides to its customers, enhancing customer satisfaction.

Digital Marketspace

An online environment where products, services, and information are exchanged.