Source Databases Provide Complete Text or Numeric Information in Contrast

question 29

True/False

Source databases provide complete text or numeric information in contrast to the indices and summaries contained in the reference database.

---

Definitions:

IMC Program

Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and channels to provide a consistent message.

Promotion Design

The strategic development of marketing campaigns and materials that aim to communicate offers, increase brand awareness, and stimulate demand.

Consumers' Interests

The preferences and priorities of individuals in the marketplace, particularly relating to the types of goods and services they seek to purchase.

Competitive Parity Budgeting

A budgeting method where a company's advertising budget is set to match competitors' outlays to prevent market share loss.