The Primary Data Collection Method Widely Used in Marketing Research

question 29

Multiple Choice

The primary data collection method widely used in marketing research is the

• A)survey method.
• B)observation method.
• C)focus group method.
• D)experiment method.
• E)Thematic appreciation test.

---

Definitions:

FOH Budget Variance

is the difference between the budgeted factory overhead costs and the actual overhead costs incurred.

FOH Volume Variance

A measure used in accounting to describe the difference between the budgeted and actual volume of production, affecting fixed overhead costs.

Standard Cost Variances

Differences between the actual costs incurred and the standard costs that were expected or budgeted, used for budget control and financial analysis.

Raw Materials

Basic substances in their natural, modified, or semi-processed state used as inputs to a production process for manufacturing goods.