A Focus Group Moderator Should Avoid the Use of Jargon

question 3

True/False

A focus group moderator should avoid the use of jargon or technical terms when dealing with an unsophisticated group.

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Definitions:

Anterograde Amnesia

The inability to form new memories following the onset of an injury or disease, although long-term memories from before the event may remain intact.

Retrograde Amnesia

A loss of memory for events that occurred before a certain point in time, often due to brain injury or trauma.

Amnesia

The loss of memory.

Long-Term Potentiation

A long-lasting enhancement in signal transmission between two neurons that results from their simultaneous stimulation, which is believed to be a cellular mechanism underlying learning and memory.