Advertising Exposure and Effectiveness in the Print Media Are Tested

question 42

True/False

Advertising exposure and effectiveness in the print media are tested by Nielsen Television Services and Arbitron and in the audio‐visual media by Starch scores.

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Definitions:

Injury

Physical harm or damage to a person's body caused by an accident or external force.

Personal Property

Movable items owned by an individual or corporation, as opposed to real estate or real property.

Restrictive Covenant

A provision in a deed or lease restricting the actions the property's owner may take with the property.

Run with the Land

Legal terms or conditions that are attached to a piece of land and bind both current and future owners.