Which of the Following Statements About Internal Records Is False

question 47

Multiple Choice

Which of the following statements about internal records is false?

• A)Internal records provide data on marketing inputs and outputs.
• B)The data in internal records are intended to satisfy many different information needs and may be inappropriate for
• Marketing decisions.
• C)The time frames in which variables such as sales are measured will always correspond to those used in external data.
• D)Records of sales staff activity may be exaggerated.
• E)Sales invoices may not always correspond to actual sales.

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Definitions:

Real Options

Occur when managers can influence the size and risk of a project’s cash flows by taking different actions during the project’s life. They are referred to as real options because they deal with real as opposed to financial assets. They are also called managerial options because they give opportunities to managers to respond to changing market conditions. Sometimes they are called strategic options because they often deal with strategic issues. Finally, they are also called embedded options because they are a part of another project.

NPV Method

Net Present Value method, a process for evaluating and comparing investments by calculating the difference between the present value of cash inflows and outflows over a period of time.

Capital Budget

A spending plan for a company's long-term investments in assets and projects, intended to maintain or grow the business.

DCF Analysis

Discounted Cash Flow Analysis, a valuation method used to estimate the value of an investment based on its expected future cash flows, adjusted for time value of money.